The Importance Of Dealing With Frustration

I’m not a big fan of clichés. Emily Gilmore (of Gilmore Girls fame) said “Clichés are just true things people are tired of being true.” When it comes to business there are phrases that are exactly that – true but tiresomely so. The phrase “it’s not personal, just business,” is one of those clichés that makes me feel conflicted. As entrepreneurs, we’re built to be tough. We’re taught to compartmentalize and create boundaries in order to prevent our freedom in business from smothering the rest of our lives.

But we’re not machines. It isn’t realistic to think that we can make every business decision without feeling (nor should we.) So business, to a degree, is personal. The simple act of running a business generates feelings – happiness, joy, anxiety, and sometimes frustration.

That feeling of frustration is the seed that blooms into feeling overwhelmed and can lead to giving up. It’s so important to address those frustrations early on and create the solutions necessary to keep your business running and your motivation full.

There is a solution to every frustration if you’re willing to dig deep enough.

When my clients come to me with frustrations, I have developed a simple strategy that enables them to map out the problems and create their own answers. As a hybrid business coach and motivator, I have found that the best solutions for my clients come from within. It’s my job to ask the right questions and cultivate the right conversations to assist in digging up those answers.

If you’re currently struggling with frustrations in your business, I would like to share this strategy to assist in creating a visual that can lead to generating your own solutions.

First, take a piece of paper and divide it into two columns: Frustrations, and Solutions. Begin with the “frustration” column and list everything that weighs on you, or makes you feel overwhelmed.  It’s important to allow yourself to get everything out. Don’t worry about the “solution” column right away.

Once you’ve written all of your frustrations down, let the paper sit for a few days. This is what I like to call creating white space or “allowing” things to come to you. After that, sit down with a fresh mind and look at what you’ve written, then trust yourself to find the solutions.

For example, a frequent frustration I hear from clients is related to finances. When we begin discussing this frustration, often the solution is as simple as understanding the numbers. When my clients are able to create a visual map of what causes them stress, the problems that seemed so overwhelming are broken down into more manageable pieces and easily resolved.

I challenge you this week to identify three things that are frustrating you in your business and implement the strategy above to generate some solutions. I think you’ll find that the answers that seem so elusive are actually waiting within yourself.

As always, if you have questions regarding this strategy or would like to see what coaching can do for you and your business, reach out to me on my “work with me” page or email me at

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